Ihya Aesthetics Increases Bookings by 40% with a Local SEO Overhaul

Ihya Aesthetics, a Birmingham-based aesthetic clinic, was competing in one of the most saturated local markets in the UK — cosmetic treatments. Over 8 months of ongoing local SEO, our focus was on getting their highest-value treatments in front of ready-to-book clients: lip fillers, microneedling, and hydra facials.

The clinic’s Google Business Profile interactions reached 1,241 over the tracked period, translating into a strong 6.1% closing rate — a clear sign the traffic being driven was high- intent, not just curious browsers. Core treatment pages now rank in 1st and 2nd position for competitive local searches, and the clinic has seen a 40% increase in new bookings as a direct result. For a business where a single new client can be worth hundreds in repeat treatments, that kind of organic growth compounds fast.